Fairfax, VA – Feb. 16, 2021 – Craxel, a leading-edge software company, announced that Les Kruger, former Vice President of Marketing at Amazon, has joined Craxel’s Advisory Board.

“The entire Craxel team is thrilled to have Les join the distinguished members of our advisory board,” said David Enga, Founder and CEO of Craxel. “Les’s deep MarTech and data experience at the world’s largest online retailer will enable Craxel to benefit from the focused advice of a leading expert. His familiarity with the immense challenges involved in trying to quickly extract valuable insights and spot trends in massive amounts of data lends itself perfectly to the capabilities of our Black Forest software™.”

During Kruger’s 12 years at Amazon, he led their European marketing and later a wide portfolio of worldwide marketing programs, including responsibility for Amazon’s state-of-the-art marketing research and advertising. He holds degrees from the University of California, Berkley, and The Wharton School of the University of Pennsylvania.

“I’m excited about Craxel’s opportunity and its unique technology,” said Kruger. “The global marketing community needs better analytics as the amount of data being generated continues to grow exponentially. Large organizations will find that Craxel’s Black Forest software is the missing puzzle piece that can give them the speed, efficiency, and price/performance they have been seeking, often for years.”

The role of Craxel’s Advisory Board is to counsel the company’s senior leadership on their mission to empower the world’s largest organizations with Black Forest technology to solve their largest data challenges. Members provide expert insights, help develop valuable networks, and make recommendations to further the company’s strategic development.